Successful product photography is about more than producing clean pack shots. It's about telling a story that reflects the brand and helps customers imagine using the product in their own homes. For this campaign, every detail from the rich espresso pour to the polished finishes of the machine, was photographed to communicate quality, craftsmanship, and everyday enjoyment. Boston based product and beverage Photographer David Butler photographed an asset library for the launch of Ninja's new Auto Barista coffee machine, creating a collection of commercial product photography and lifestyle imagery to support the product launch across digital and marketing channels.

Photographer: David Butler

Set Design: Verne Cordova

Set Build: Jay Leclerc & Drew Pillsbury

Prop Styling: Cait Gury

Food & Beverage Styling: Karen Tully

A PEEK BEHIND THE SCENES