Drinking milk in the school cafeteria during lunch as a kid is perhaps one of everyone’s most nostalgic childhood memories. To help HOOD celebrate its 175th anniversary as New England’s premier provider of delicious, high-quality dairy foods and beverages with the world, Boston-based food photographer Emily Kan teamed up with HATCH The Agency to create original imagery that commemorates the company’s history of innovation and delivering good to the community.

In a day full of clinking milk glasses, Emily Kan and a team of adorable hand models created “family cheers” imagery to capture HOOD’s mission of creating fun for the whole family. In addition, Emily captured product shots of HOOD’s new milk jug labels. The final campaign ran in both full-page newspaper print and online digitally in the Boston Globe on the iconic HOOD-red background.

Many thanks to all who made this production a success, including Creative Director Joe Krikava, Digital Tech Dan Orlow, and Photo Assistant Jason Kan. Check out some of the behind-the-scenes photos below!